RV brand value guides
Two RVs of the same age and size can be worth very different money depending on who built them. Here’s how the major brands hold value, model by model.
Thor Industries
Keystone RV
The highest-volume towable manufacturer in North America, spanning entry-level travel trailers through luxury full-time fifth wheels.
5 models: Cougar, Montana, Passport, Springdale…
Value guideThor Industries
Jayco
A family-focused builder known for longer standard warranties, spanning travel trailers, fifth wheels, and motorized products.
4 models: Jay Flight, Eagle, Pinnacle, Redhawk
Value guideWinnebago Industries
Grand Design RV
A premium towable manufacturer founded in 2012 that built its reputation on build quality and dealer service, and took meaningful share from the incumbents through the 2020s.
5 models: Imagine, Reflection, Solitude, Momentum…
Value guideBerkshire Hathaway
Forest River
The broadest product portfolio in the industry, from budget Grey Wolf trailers to Cedar Creek luxury fifth wheels, sold through the widest dealer footprint in North America.
7 models: Cherokee, Grey Wolf, Salem, Wildwood…
Value guideWinnebago Industries
Winnebago
The most recognized name in American motorhomes, now strongest in Class B camper vans and Class C motorhomes.
6 models: Travato, Revel, Solis, View…
Value guideThor Industries
Airstream
The riveted-aluminum travel trailer that has been in continuous production since 1931, occupying a category of one at the premium end of towables.
4 models: Flying Cloud, Bambi, Basecamp, International
Value guideThor Industries
Thor Motor Coach
The largest motorhome manufacturer in North America by volume, building Class A, Class C, and Class B products across a wide price range.
4 models: A.C.E., Four Winds, Chateau, Palazzo
Value guideForest River
Coachmen RV
A long-running full-line manufacturer covering travel trailers, fifth wheels, and Class A/B/C motorhomes, generally at accessible price points.
3 models: Apex, Freelander, Beyond
Value guideAbout “Best-Selling” Claims
Almost every RV manufacturer claims a best-seller somewhere in its lineup, and almost none of those claims are independently audited. They are marketing, usually based on factory shipments rather than actual registrations.
We attribute them that way. Where a claim is backed by registration data, like the Keystone Cougar as the top-selling fifth wheel in North America per Statistical Surveys, we say so. Where it is a manufacturer statement, we say that instead.
This matters because a high-volume model has a bigger pool of buyers searching for it by name, which affects both how fast it sells and what it brings.
Value ranges are modeled estimates derived from original MSRP and published depreciation curves for this RV class. They are directional guidance, not a valuation of your RV, which depends on condition, mileage, options, and local demand.
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Any value range discussed is an estimate based on comparable sales and market conditions. It is not an appraisal, an offer to purchase, or a guarantee of sale price.